zahra Shakeri; Soheila Nurali
Abstract
The total appearance of a website or a software, referred to as the “look and feel,” serves as one of the most significant and effective ways that a company can quickly and directly introduce itself to the consumers and public. That's why many traders try to design a distinct and unique look ...
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The total appearance of a website or a software, referred to as the “look and feel,” serves as one of the most significant and effective ways that a company can quickly and directly introduce itself to the consumers and public. That's why many traders try to design a distinct and unique look and feel for their website or software by spending a lot of time and money. However, unauthorized copying and use and imitation of look and feel by competitors is a serious and important risk that always threatens businesses and startups, and as a result legal protection is needed. Look and feel is among the things that is protected through the various branches of intellectual property rights. With regards to the lack of research in this field, the article attempts to answer this question that which branch of intellectual property rights can better protect and support the look and feel of websites and softwares? Ultimately this article with analytical-descriptive approach concludes that trade dress system as a kind of trademark provides more complete and worthy protection of this subject.
